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Brick by Brick

How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

By David Robertson with Bill Breen
18-minute read
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David Robertson with Bill Breen

Brick by Brick looks at the failures and ultimate success of one of the world’s most beloved brands: LEGO. By examining the management strategies that brought LEGO back from near-disaster, Brick by Brick outlines how innovation can be managed responsibly.

  • Anyone who played with LEGOs as a kid
  • Business leaders looking to yoke their innovation efforts into a coherent system
  • Anyone interested in how LEGO almost collapsed, but came back stronger than ever

David C. Robertson is a former McKinsey & Company consultant who currently teaches at the Wharton School of the University of Pennsylvania.

Bill Breen is a founding member and senior editor of Fast Company in addition to the co-author of The Responsibility Revolution and The Future of Management.

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