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Brainfluence
Roger Dooley
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Brainfluence by Roger Dooley
Synopsis

Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.

Who should read these blinks?
  • Marketers, managers and business owners, as well as those in the nonprofit sector
  • People whose jobs depend on making sales
  • Anyone interested in how to best get their message across
Who wrote the book?

Richard Dooley is an entrepreneur and marketer, and founder of the marketing consultancy Dooley Direct LLC. He is also the author of the blog Neuromarketing

 

[Roger Dooley: Brainfluence] copyright [2011], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.

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