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Bargain Fever

How to Shop in a Discounted World

By Mark Ellwood
15-minute read
Bargain Fever: How to Shop in a Discounted World by Mark Ellwood

Bargain Fever explores the world of bargains, discounts and coupons, and explains why we’ll sometimes go to extreme lengths to find a good deal. Using many illustrative examples, the author presents an account of the history of bargains, explains how they influence our shopping behavior and speculates on what discounts will look like in the future.

  • Anyone who loves to go bargain hunting
  • Anyone interested in the history of bargains and discounts
  • Anyone who wants to know why a bargain is often hard to resist
  • Entrepreneurs who want to understand customer psychology

Journalist Mark Ellwood was born in Great Britain but now lives in New York City. He has published articles in the Financial Times and the Wall Street Journal, and also works as a TV presenter and producer.

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