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Cloudmoney (2022) provides an overview of our present payment landscape. As it turns out, the age-old question of “cash or card” is not as simple as it seems. Underneath the push toward cashless is a murky world of powerful interests trying to extract profit and data from people’s purchases. And the disappearance of cash has more disadvantages than you might think.

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Brett Scott is a journalist, campaigner, and author. He used to be a broker, and knows the financial system inside out. He is a fellow at the Finance Innovation Lab, and has published other books such as The Heretic’s Guide to Global Finance.

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Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

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Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

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The Psychology of Money (2020) looks at the way money works in the real world. Financial decisions are rarely driven by the theories of economists and the neat spreadsheets of accountants. Instead, a myriad of factors, from personal history to pride and even envy, shape our decision-making. The results are often surprising – and always fascinating.

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Morgan Housel is a partner at the Collaborative Fund and a financial journalist who has written for the Motley Fool and the Wall Street Journal. Based in Seattle, he has won multiple awards for his writing, including the New York Times Sidney Award and the Best in Business Award from the Society of American Business Editors and Writers.

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Flash Crash (2020) tells the story of the “Hound of Hounslow,” Navinder Singh Sarao, a British man accused of triggering the sudden and dramatic stock market crash of 2010. This is a detailed and fast-paced tale of global fraud and quixotic dreams.

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Liam Vaughan is an investigative reporter who writes for Bloomberg News and Bloomberg Businessweek in London. He was awarded the Harold Wincott Prize for the best financial journalism in 2013 as part of the Bloomberg team, and a Gerald Loeb Award for excellence in business journalism in 2014.

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Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

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Daymond John is the founder and CEO of FUBU, a lifestyle brand that has racked up over $6 billion in global sales. A regular guest on ABC’s Shark Tank, he’s one of America’s most respected businessmen and consultants. John is the author of numerous bestsellers including The Power of Broke and Rise and Grind. He was also a Presidential Ambassador for Global Entrepreneurship, a position created by Barack Obama in 2014 to support young entrepreneurs.

Daniel Paisner is a New York–based journalist and author best known for his collaborative work. He has published over 60 titles, including 14 New York Times best sellers, among them The Girl in the Green Sweater with Krystyna Chiger and Last Man Down with Richard Picciotto.

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Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

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Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

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The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

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David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.

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Narrative Economics (2019) describes how popular narratives influence the way economies behave. From Bitcoin’s sudden rise to stock-market crashes, Narrative Economics looks beyond the statistics to the collective human stories that drive these events.

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Robert J. Shiller is a Nobel Prize-winning economist and the author of the New York Times best-seller Irrational Exuberance, among many other titles. He is Sterling Professor of Economics at Yale University and a frequent contributor to the New York Times.

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Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. Drawing on his first-hand knowledge of the advertising industry and insights from behavioral psychology, Rory Sutherland argues that the world is far too complex to be viewed through a single lens. To solve everyday problems, we must move past superficial analysis and open ourselves up to even the most seemingly nonsensical ideas – which often turn out to be very powerful. Only then can we be true alchemists.

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Rory Sutherland is best known as vice chairman of award-winning advertising agency Ogilvy, where he has worked since 1988. In addition to being one of the most influential advertising professionals in the world today, Sutherland has published a book called The Wiki Man (2011) and has spoken at Ted Global on many occasions. He is now a regular writer for the magazines, the Spectator, Market Leader, and Impact.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Jeb Blount is the CEO of the international training consultancy Sales Gravy, which helps businesses boost their sales performance and optimize their human capital. In addition to authoring eleven books, including Fanatical Prospecting and Sales EQ , Blount is also a highly sought-after speaker on the topics of sales, customer experience and leadership.

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The Bartering Mindset (2019) details a method for negotiation that applies the mind-set of bartering economies of the past, in which people traded goods and services to get what they needed, to today’s monetary economy. By breaking down the bartering mind-set into a five-step process, these blinks will help you cultivate a more sophisticated approach to negotiating.

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Brian C. Gunia is an associate professor at Johns Hopkins Carey Business School. His research focuses on how people can help their careers through ethical behavior, effective negotiation and sufficient sleep. His work has been published in journals including Academy of Management Journal and Journal of Applied Psychology.

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Fanatical Prospecting (2015) is full of home truths and tips and tricks designed to help salespeople up their game – it’s the ultimate no-nonsense guide to salesmanship. The message is simple: If you want to make it as a sales superstar, you have to keep your pipeline full of leads. After all, no one’s going to hit a home run if they haven’t even made it up to the plate. Achieving this approach is exactly what these blinks will teach you how to do.

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Jeb Blount is a sales-acceleration consultant with decades of experience on the frontlines of sales. In addition to being a best-selling author, he is a business coach and sought-after motivational speaker. He has been recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World’s Top 30 Social Selling Influencers by Forbes.

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How to Travel the World on $50 a Day (2013) is a guide for anyone who wants to travel more but is worried about potential dangers and exorbitant costs. Author and beloved travel blogger Matt Kepnes explains what it takes to be a well-prepared and savvy traveler – one who’s can cut costs, avoid needless expenses and enjoy all the world has to offer.

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Matt Kepnes is a Boston-born writer who’s been traveling the world, almost nonstop, for over a decade now. Ever since his first long-distance trip, to Thailand in 2005, he’s been sharing what he finds on his popular blog, NomadicMatt.com

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The Power Paradox (2016) draws on a wealth of data from numerous social-science studies over the past 20 years to explore the dynamics of power. Dr. Dacher Keltner gets to the bottom of what power means in everyday life, discusses why so many people lose and abuse their power and explains how it can be used to make the world a better place.

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Dacher Keltner is a professor of psychology at the University of California, Berkeley. Over the course of his career, he has published over 190 articles in publications such as the New York Times and the Wall Street Journal. He is also the author of multiple best-selling books, including Born to Be Good: The Science of a Meaningful Life and The Compassionate Instinct.

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The Spider Network (2017) tells the fascinating story of Tom Hayes, the man who took the fall for the banking industry’s secret habit of manipulating interest rates. It’s a tale of what happens when traders, brokers and bank executives are allowed to operate without oversight.

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David Enrich is the Financial Enterprise Editor for the Wall Street Journal, where he leads a team of investigative journalists. His reporting has won a number of awards, including the 2016 Gerald Loeb Award for his work on the Libor scandal, which he expanded into his book, The Spider Network.

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UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

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Scott Stratten and his wife, Alison Stratten, are well-known guest speakers at corporate events all around the world. Scott previously worked as a professor at Sheridan College School of Business. In 2012, he was listed as number five on Forbes’s list of the world’s top 50 social-media power influencers. Together with Alison, who previously ran a maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).

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The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.

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Tim Wu is a policy advocate, law professor at Columbia Law School and frequent contributor to NewYorker.com. He’s the author of The Master Switch and head of the Poliak Center at the Columbia University School of Journalism in New York.

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Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

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Lisa Earle McLeod is a sales expert who has worked for leading companies such as Procter & Gamble, Apple and Kimberly-Clark. She is a commentator for the business website Forbes.com and has written for the New York Times and the Wall Street Journal.

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Millionaire (1999) tells the story of the late seventeenth-century gambler and economist John Law. While he spent his early life as a dandy in England, he went on to become a fabled financial authority and economist in continental Europe. Although Law’s ideas about economics and money briefly brought both him and the nation of France incredible wealth, it also showed the inherent danger of speculation and boom and bust economics. Despite failing in his day, several of his ideas gained currency over time and remain intrinsic parts of the modern economic system.

","aboutTheAuthor":"

Janet Gleeson is the author of The Arcanum, The Grenadillo Box, and The Serpent in the Garden. She has worked for the Impressionist Paintings Department at Sotheby’s and has written for many magazines, especially on antiques and art.

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False Economy (2009) offers a fresh perspective on how and why some nations of the world have become economic powerhouses and others have ended up as financial disasters. You’ll see that nations aren’t handcuffed by fate. Rather, their economic success or failure is based on the choices they make.

","aboutTheAuthor":"

Alan Beattie has a master’s degree in economics from Cambridge University. After working as an economist for the Bank of England, he joined the Financial Times in 1998, and became the newspaper’s world trade editor in 2004.

","buyOnAmazonUrl":"/en/books-purchase/false-economy-en","author":"Alan Beattie","truncatedAuthor":"Alan Beattie","sourceAuthor":"Alan Beattie","url":"https://www.blinkist.com/en/books/false-economy-en","browseUrl":"/en/app/books/false-economy-en","previewUrl":"/en/books/false-economy-en","readUrl":"https://www.blinkist.com/en/nc/reader/false-economy-en","playUrl":"https://www.blinkist.com/en/nc/reader/false-economy-en?play=1","readingDuration":16,"minutesToRead":16,"publishedAt":"2016-09-16T00:00:00.000+00:00","isAudio":true,"readCount":"3.3k","image":{"default":{"src":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/57da983de4ac3900031ce2e4/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Economics","sprite":"economics","slug":"economics-en"},"averageRating":4.2,"totalRatings":123,"categories":[{"id":"50efb867e4b0746ff368a308","url":"/en/content/categories/economics-en","sprite":"economics","slug":"economics-en","title":"Economics","subtitle":"Financial markets, big pharma, and bank robbers—oh my! Get the scoop on what’s up with the economy."}]}]

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