Open in the App Open in the App Open in the App
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All
Seth Godin
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All by Seth Godin
Synopsis

All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.

Who should read these blinks?
  • Marketers and marketing students
  • Anyone who wants to connect with their customers
  • Anyone who wants to know why wine tastes better in a Riedel glass
Who wrote the book?

Seth Godin is the bestselling author of Purple Cow, Linchpin and Poke the Box. He is considered one of the most influential business bloggers in the world.

Ever read 4 books in one day?
Now you can. Sign up for a free trial—you'll get instant access to the biggest ideas from 2,000+ best-selling nonfiction books.