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All Marketers Are Liars

The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All

By Seth Godin
12-minute read
Audio available
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All by Seth Godin

All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.

  • Marketers and marketing students
  • Anyone who wants to connect with their customers
  • Anyone who wants to know why wine tastes better in a Riedel glass

Seth Godin is the bestselling author of Purple Cow, Linchpin and Poke the Box. He is considered one of the most influential business bloggers in the world.


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