A World Gone Social: How Companies Must Adapt to Survive
Ted Coiné and Mark Babbit
A World Gone Social: How Companies Must Adapt to Survive by Ted Coiné and Mark Babbit
Synopsis

Social media isn’t a temporary fad – it’s changing business culture in a big way. A World Gone Social explains why it’s important for companies to evolve their own social media tactics, and includes helpful tips for business owners who want to embrace new technologies and build them into their gameplay.

Who should read these blinks?
  • Business owners who are looking for new ways to engage with customers
  • Anyone who’s interested in the way technology has changed business culture
  • Anyone who’s thinking about starting their own company
Who wrote the book?

Ted Coiné is a blogger and author who writes about leadership and change. He specializes in social media, and has just been named a Forbes Top Ten Social Media Power Influencer.

Mark Babbitt is founder of YouTern, a career-building platform for recent graduates and young people. Mashable named it one of the top five web communities for people starting out in the workplace.

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