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A/B Testing
Dan Siroker and Pete Koomen
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A/B Testing by Dan Siroker and Pete Koomen
Synopsis

We all know that the internet has changed the way we do business. After all, today nearly every company has a website, but how many businesses manage to effectively optimize their online presence? Well, A/B Testing shows you how to develop and refine your website through simple experimentation and evaluation – all to attract more customers and boost your bottom line.

Who should read these blinks?
  • Start-up owners
  • Anyone who relies on a website to generate revenue
  • People looking to explore data-driven approaches to business
Who wrote the book?

Dan Siroker was director of analytics for Obama’s 2008 presidential campaign. He is the co-founder of Optimizely, a platform which helps businesses use data to improve their online presence.

Pete Kooman is a former Google employee and the co-founder of Optimizely.

 

© Dan Siroke: A/B Testing copyright 2013, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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