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A/B Testing

The Most Powerful Way to Turn Clicks into Customers

By Dan Siroker and Pete Koomen
13-minute read
Audio available
A/B Testing: The Most Powerful Way to Turn Clicks into Customers by Dan Siroker and Pete Koomen

We all know that the internet has changed the way we do business. After all, today nearly every company has a website, but how many businesses manage to effectively optimize their online presence? Well, A/B Testing shows you how to develop and refine your website through simple experimentation and evaluation – all to attract more customers and boost your bottom line.

  • Start-up owners
  • Anyone who relies on a website to generate revenue
  • People looking to explore data-driven approaches to business

Dan Siroker was director of analytics for Obama’s 2008 presidential campaign. He is the co-founder of Optimizely, a platform which helps businesses use data to improve their online presence.

Pete Kooman is a former Google employee and the co-founder of Optimizely.

 

© Dan Siroke: A/B Testing copyright 2013, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.


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