Crossing the Chasm examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets.
The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.
Rework throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.
These lessons are based on the authors’ own experiences in building, running and growing their company to a point where it generates millions of dollars in profits annually.
By looking at examples of companies that failed, The Four Steps to the Epiphany explains the key insights startups need to achieve and sustain success, and to steer clear of the path to failure.
The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.
The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.
Zero to One explores how companies can better predict the future and take action to ensure that their startup is a success. The author enlivens the book’s key takeaways with his own personal experiences.
The self-help classic from 1936 presents some basic rules for how to make a good first impression on people and win them over. Carnegie’s advice is backed up by anecdotes of famous people, such as former US presidents.
In Talk like TED (2014), you’ll learn about presentation strategies used by the world’s most influential public speakers. Author Carmine Gallo analyzed more than 500 TED talks to identify common features that make these talks so influential and appealing.
In Getting Things Done (2001), David Allen introduces his famous productivity system, aimed at helping people work on multiple projects at once – and to do so with confidence, clear objectives and a sense of control.
These blinks explain why the job of a CEO is among the toughest and loneliest in the world, and how you can survive all the stress and heartache involved.
The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers. It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way.
Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.