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Career Transformation with Sean Johnson

One book each week to change your career and seize your dreams.
36 books | Curated by Blinkist
470
Made to Stick
Chip Heath and Dan Heath

Made to Stick explains why some ideas become popular, while others wither and die.

The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.

470
How to Win Friends & Influence People
Dale Carnegie

The self-help classic from 1936 presents some basic rules for how to make a good first impression on people and win them over. Carnegie’s advice is backed up by anecdotes of famous people, such as former US presidents.

470
Good to Great
Jim Collins

Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies...

470
Influence
Robert B. Cialdini

Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles ...

470
Great by Choice
Jim Collins & Morten T. Hansen

The world is an uncertain place, constantly changing and often chaotic. While many companies are unable to survive in this chaos, some companies are not only able to survive in these shifting conditions but even thrive in them. Great by Choice analyses why these compani...

470
The Lean Startup
Eric Ries

The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.

The method is based on the concepts of lean manufacturing and agile deve...

470
Permission Marketing
Seth Godin

Permission Marketing confronts the conflicts and challenges that modern marketers face in the digital age and offers a viable alternative. It explains how the advertising landscape is filling up and how this makes traditional advertising ineffective. The author suggests...

470
Drive
Daniel Pink

In Drive (2009), Daniel Pink describes the characteristics of extrinsic and intrinsic motivation. He reveals that many companies rely on extrinsic motivation, even though this is often counterproductive. The book explains clearly how we can best motivate ourselves and o...

470
Getting to Yes
Roger Fisher, William Ury & Bruce Patton

Getting to Yes is considered the reference for successful negotiations. It presents proven tools and techniques that can help you to resolve any conflict and find win-win solutions.

470
The Checklist Manifesto
Atul Gawande

Drawing from his experience as a general surgeon, Atul Gawande’s The Checklist Manifesto reveals startling evidence on how using a simple checklist can significantly reduce human error in complex professions such as aviation, engineering and medicine.

470
Getting Things Done
David Allen

In Getting Things Done (2001), David Allen introduces his famous productivity system, aimed at helping people work on multiple projects at once – and to do so with confidence, clear objectives and a sense of control.

470
Why We Buy
Paco Underhill

Why We Buy draws on observations of real shoppers' behavior to understand the way people make purchases. It presents advice on how to design and tweak stores to optimize the shopping experience for customers, and thereby increase sales.

470
Never Eat Alone
Keith Ferrazzi

In Never Eat Alone, Keith Ferrazzi, a successful businessman and marketing expert, takes us through the secrets to successful networking. He focuses on building lasting relationships rather than merely exchanging business cards, which seems to be many people’s idea of n...

470
The Five Dysfunctions of a Team
Patrick M. Lencioni

The Five Dysfunctions of a Team presents the notion that teams are inherently dysfunctional, so deliberate steps must be taken to facilitate great teamwork. A knowledgeable team leader can do a great deal to make his or her team effective, and the book outlines practica...

470
The Innovator's Dilemma
Clayton M. Christensen

The Innovator’s Dilemma explains why so many well-managed and well-established companies fail dismally when faced with disruptive technologies and the emerging markets they create. Through historical examples, Christensen explains why it is precisely t...

470
Flow
Mihaly Csikszentmihalyi

Flow (1990) explores how we can experience enjoyment in our lives by controlling our attention and strengthening our resolve. This is achieved by being immersed in an activity or subject that makes us neither anxious (if it’s too hard), nor bored (if it’s too easy). In ...

470
Purple Cow
Seth Godin

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple...

470
Word of Mouth Marketing
Andy Sernovitz

These blinks explain how generating positive word of mouth has become such a powerful marketing tool that it’s even more effective than traditional advertising placements like television. Through examples and clear guidelines, the following blinks describe exactly how you can fa...

470
Crush It!
Gary Vaynerchuk

CRUSH IT! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determinin...

470
Talent is Overrated
Geoff Colvin

Talent is Overrated explores the top performers in a number of fields to get at the bottom of just what makes them great. Contrary to what most of us intuitively think about skill, this book offers enticing evidence that top performance in any field are not determined b...

470
The Design of Everyday Things
Donald A. Norman

This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.

470
The Ultimate Sales Machine
Chet Holmes

The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales....

470
The Power of Full Engagement
Jim Loehr and Tony Schwartz

The Power of Full Engagement investigates the formula for peak performance by examining the causes and qualities of our many energy sources of energy. The authors offer tricks and methods on how to nurture those sources of energy in a...

470
The Art of the Start
Guy Kawasaki

The Art of the Start offers a brief overview of some of the key aspects of starting and running a business. It covers topics such as pitching for funding, recruiting the right people, and building a successful brand.

470
Guerrilla Marketing
Jay Conrad Levinson

Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

470
Hey Whipple, Squeeze This!
Luke Sullivan with Sam Bennett

Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising for those who have been in the business for decades, for newcomers, and for anybody intrigued by what happens when creativity meets commerce. The title is an irreverent nod to an unconvent...

470
The Effective Executive
Peter F. Drucker

In The Effective Executive, author Peter Drucker offers a step-by-step guide to becoming a more productive and effective executive. By mastering a few procedures and principles, you can develop your own capacities as a leader and also support your employees’ strengths, ...

470
Making Ideas Happen
Scott Belsky

Making Ideas Happen deals with the obstacles that lie between your ideas and their implementation. It offers insight into the ways in which successful individuals and creative departments overcome these obstacles, by offering real-life examples from some of the world’s ...

470
Competitive Strategy
Michael E. Porter

Competitive Strategy presents a thorough examination of the nature of industry competition as well as the common strategies that successful businesses employ to get ahead. It not only offers valuable insights into how to compete in the market, but also reveals how compa...

470
Outliers
Malcolm Gladwell

Outliers is an examination of individuals who achieve a level of success – in math, sports, law, or any pursuit, really – so extraordinary that it lies outside the realm of normal experience.

We often think these outliers possess some mysterious innate ability th...

470
The 7 Habits of Highly Effective People
Stephen R. Covey

The 7 Habits of Highly Effective People (1989) introduces the habits which single out people who deal particularly effectively with the world around them. Covey believes that people who lead successful and fulfilling lives do not pursue the state of individual independe...

470
Winning
Jack Welch with Suzy Welch

Winning (2005) is a collection of no-nonsense advice and original thinking on successfully running a company, managing people and building a career. It answers the toughest questions people face both in and outside their professional lives.

470
Predictably Irrational
Dan Ariely

Predictably Irrational (2010) explains the fundamentally irrational ways we behave every day. Why do we decide to diet and then give it up as soon as we see a tasty dessert? Why would your mother be offended if you tried to pay her for a Sunday meal she lovingly prepare...

470
Delivering Happiness
Tony Hsieh

The central theme of the book is the business of literally delivering happiness while living a life of passion and purpose. Delivering Happiness (2013) tells the story of Tony Hsieh and his company Zappos, demonstrating how thinking long-term and following your passions...

470
ReWork
Jason Fried & David Heinemeier Hansson

Rework (2010) throws out the traditional notions of what it takes to run a business and offers a collection of unorthodox advice, ranging from productivity to communication and product development.

These lessons are based on the authors’ own experiences in buildi...

470
The Power of Habit
Charles Duhigg

The Power of Habit (2012) explains how important a role habits play in our lives, from brushing our teeth to smoking to exercising, and how exactly those habits are formed. The research and anecdotes in The Power of Habit provide easy tips for changing habits b...

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