Kategorien entdecken

Das sind die Blinks zu

The Soft Edge

Where Great Companies Find Lasting Success

Von Rich Karlgaard
13 Minuten
The Soft Edge: Where Great Companies Find Lasting Success von Rich Karlgaard

This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.

  • Entrepreneurs and people working in start-ups
  • Managers, CEOs and other business leaders
  • Anyone who wants to understand more about the human side of business

Rich Karlgaard is the publisher of Forbes, where he also writes the column Innovation Rules. His 2004 book Life 2.0: How People Across America are Transforming Their Lives by Finding the Where of Their Happiness was on the Wall Street Journal’s best seller list.

 

©Rich Karlgaard: The Soft Edge copyright 2014, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

The Soft Edge

Where Great Companies Find Lasting Success

Von Rich Karlgaard
  • Lesedauer: 13 Minuten
  • 8 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
The Soft Edge: Where Great Companies Find Lasting Success von Rich Karlgaard
Worum geht's

This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.

Kernaussage 1 von 8

Successful companies are founded on three key elements: a strategy, a hard edge and a soft edge.

What do you think of when you think of successful businesses? Great leaders? Great management? Excellent products?

The foundation of all great businesses is their strategy. You can think of a business like an equilateral triangle. The strategy is the base: it’s knowing what market you’re in, who your customers are and what your competitors are doing. It supports the other two sides of the triangle.

The first of those two sides is the hard edge. The hard edge is how the business actually functions. You can’t just have a good strategy – you’ve got to execute it deftly, as well. You can measure the success of the hard edge with raw figures that compute production speed, capital efficiency or logistics, to name a few.

Harder to measure is the second side, the soft edge. The soft edge is the deeper meaning that a company communicates to its customers and employees. It’s that unquantifiable something that makes a company great.

Good businesses sit on a strong base and adhere to an effective hard-edge operation model. Great businesses, however, always do more than that, which is what gives them their soft edge.

So how do you measure your company’s soft edge? Values, innovation, culture, creativity – you can’t put these things on a graph and track whether they correlate with your investment returns. However, there is a model that’ll help you cultivate and keep track of your company’s developing soft edge.

Imagine that your soft edge is a platform supported by five pillars. Now label these pillars: there’s the trust you earn from your employees and customers, the smarts that facilitate learning and innovation, the teams that collaborate and share ideas, the taste that gives your product depth and the story that gives your brand its purpose.

Now let’s take a look at the five pillars that support the soft edge.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.