New Power Buchzusammenfassung - das Wichtigste aus New Power

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Zusammenfassung von New Power

Name: New Power
Rating: 4.4 (18 reviews)
Author: Jeremy Heimans and Henry Timms

Jeremy Heimans and Henry Timms

How Power Works In Our Hyperconnected World – and How To Make It Work For You

4.4 (18 Bewertungen)

26 Min.

Kurz zusammengefasst

'New Power' by Jeremy Heimans and Henry Timms is a book exploring the fundamental shift in power dynamics from old, rigid power structures to new, participatory ones. It explains new power's principles and offers examples of how it can be implemented successfully.

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Kultur Digitale Transformation

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New Power
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What’s in it for me? Great power and great responsibility.

Our world is changing faster than the latest smartphone cycle. Even though we’ve been living in a giant soup of algorithms, content and data for only a few years, the time before digital connectivity now feels oddly foreign and remote.

Bound up in our new world is the hazy concept of power – and even that’s changing.

Technology is instigating a shift away from hierarchical old power to more democratized, accessible forms of new power. This is changing how the world behaves but also how we behave.

In order to succeed in the time of connections and crowdsourcing, you need to know how new power functions. You’ll need new tools to influence people, new systems to build crowds and new values to lead with.

The following blinks shed light on all this and show you how to thrive by using some fundamental rules of power.

In these blinks, you’ll find out

how an epileptic woman used new power to cure herself;
why spreading has replaced sticking; and
why Pope Francis is an excellent new-power leader.

Our access to power used to be restricted, but today’s digital connectivity has empowered us all.

Before the twenty-first century, society was imagined as a giant machine. People were but cogs in this machine, playing small and standardized roles.

This was a golden age for colossal corporations and sprawling bureaucracies – a time when companies hoarded power as though it were currency. They made decisions for those participating in their power systems, believing they knew what was best. Such an attitude typified old power.

Meanwhile, the participants in the system filled static, stereotypical roles and obeyed the system’s commands: Do your multiplication tables. Say your prayers. Buy this product.

In short, chances to meaningfully participate in any role – civic, political or economic – were scarce.

But times have changed.

Hyperconnected technology has been a battering ram, unlocking digital doors and lowering the barriers of participating in almost any given activity. And this increase in the horizontality of power distribution is changing our behavior.

For example, the logistics of organization and participation are now unconstrained by space or time. This lets, say, artists from Ireland and India collaborate together, in real time and for free.

Added to that, we now have the tools to easily meet other like-minded people, lobby for change and organize resistance.

And these behaviors have also altered our attitudes. We’re no longer satisfied with merely observing or agreeing; we demand a right to participate.

Letitia Browne-James perfectly embodies this new attitude. A lifetime epileptic, Browne-James had all but had it with her neurologist and the ineffective medication she was prescribing. Then she stumbled across PatientsLikeMe – an online community of thousands of patients sharing experiences, recommendations and personal medical data.

Through the platform, she discovered that brain surgery is an effective treatment for epilepsy. In fact, 83 percent of PatientsLikeMe users reported positive results from it. Her doctor had never discussed this option with her, so Browne-James changed physicians.

In the end, she underwent the surgery, and it’s now been five years since she’s had a seizure. By using PatientsLikeMe to take control of her health care, Browne-James used new power.

Old power and new power are based on different value systems.

So what exactly differentiates the values underlying new power from those underlying old power? Well, it’s sort of like the conflict between the worldviews of a parent and a child. The experienced, authoritative parent is always irked when their child, fresh-faced and full of idealism, attempts to influence the parenting process. By trying to change habits or question received wisdom, the child proposes new values.

And the values of old power and new power clash in multiple ways.

Old and new power are based on different models.

When envisaging your dream house, you probably don’t put much imaginative effort toward visualizing the foundations propping it up. Well, it’s the same with power systems; we tend to pay attention to their values, not the models they rest on.

So what’s the difference between the models for old and new power?

Yesterday’s influencers made ideas stick; today’s make them spread.

How do you communicate with your target audience? It’s a question as old as business itself. Influencers and advertisers seek techniques to implant their ideas into people’s heads, but for years influencer techniques went unchanged.

That’s partly because before digital communication, our main cultural influences were largely shared.

There are five key steps for building a crowd with new power.

What use is new power if it’s hoarded by corporations like Facebook, Uber and Airbnb? Well, the truth is new power can’t be hoarded. Anyone can harness the potential of new power for their own ends, but first you need to build a crowd.

This involves five steps: find, build, lower, move and harness.

A new-power community has three key actors: platform owners, participants and super-participants.

They say the world is built on compromise. A situation agreeable to you is often disagreeable to others, and today’s critical business moments usually hinge on your ability to juggle the desires of essential stakeholders.

In a new-power community, there are three stakeholders, all in a triangular-shaped dynamic.

Orbiting this key actor triangle are a group of other actors.

Like the sun, the key actor triangle doesn’t float aimlessly in a vacuum devoid of context or environment. Instead, it’s orbited by a host of secondary actors, influencing the triangle’s dynamic and the organization’s fate in general.

This means that maintaining a well-balanced triangle isn’t enough to create a successful new-power community. You must also cultivate a small ensemble of other players and partners. These include institutional funders, the media, NGOs, celebrities or influencers and the general public.

New power requires three new leadership traits: signaling, structuring and shaping.

Old power and new power are colliding in our current world. The leaders that stand out are embracing old techniques, but harnessing three new leadership tools: signaling, structuring and shaping.

Pope Francis, for instance, is a startling new-power leader. He uses his unorthodox actions – like washing a refugee’s feet – to demonstrate personal values to subordinates within his ultratraditional organization. These actions signal desirable behaviors to adherents.

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Worum geht es in New Power?

New Power (2018) maps out the changing power dynamics of the twenty-first century. Digital technology and ubiquitous connectivity have exploded, altering the very nature of power itself – how it functions, how it’s won and how it’s held. Heimans and Timms explain who’s using this to their advantage, who isn’t and what these new forms of power mean for you.

Wer New Power lesen sollte

Anyone interested in society’s changing power relations
People who wish to understand the power of digital crowds
Leaders and entrepreneurs looking to start a movement

Über den Autor

Jeremy Heimans is an Australian entrepreneur, political activist and CEO of Purpose, a company that builds and supports movements for various businesses, organizations and philanthropies.

Henry Timms is the CEO of 92nd Street Y, a famous cultural center focusing on civic engagement, and a cofounder of #GivingTuesday, a philanthropic movement.

Kategorien mit New Power

Technologie & Zukunft Gesellschaft & Kultur Management & Leadership

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