The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
Losing The Signal by Jacquie McNish and Sean Silcoff is a gripping account of how BlackBerry, once a global smartphone icon, lost its way amidst fierce competition and changing market trends. A cautionary tale for those who overlook innovation and ignore customer feedback.
In the 1970s, Steve Wozniak and Steve Jobs created the Apple I, which essentially laid the foundation for personal computing. In the 1990s, another tech-savvy duo invented another landmark device: the BlackBerry.
One half of the duo – Jim Balsillie – started out as an ambitious student and employee. He grew up in Canada, and was inspired by books such as The Canadian Establishment, by Peter Newman, which was about the Canadian business elite, and the classic The Art of War, by Sun Tzu.
Balsillie’s first job was at Sutherland-Schultz, a small firm in Canada, where he was in charge of selling products and services, as well as negotiating business deals with partners. While at Sutherland-Schultz, he was introduced to Mike Lazaridis – the CEO of Research in Motion Ltd. (RIM). RIM was a Sutherland-Schultz supplier and one of the first companies to work on wireless data technology devices.
After meeting Lazaridis and learning about his ambitions for RIM, Balsillie became interested in working with him.
Mike Lazaridis had a keen, lifelong interest in technology. He was born in Istanbul and, in 1966, when he was five years old, his family moved to Canada, where he was raised. His passion for engineering was already obvious in high school. He would often ask his teachers if he could experiment with the equipment at the school; he and his friends were fascinated by science and elected to get after-school tutoring in applied physics so that they could build on this passion.
Later, during his time at the University of Waterloo, Lazaridis and his friends created a device called Budgie, which could be wirelessly connected to a TV and display information. Lazaridis saw a great business opportunity in Budgie, and it was for this reason that he founded RIM in 1984.
After Mike Lazaridis and Jim Balsillie began working together, it became clear that they were an ideal pair: their different character traits resulted in a perfect symbiosis, with Lazaridis’s technological know-how complementing Balsillie’s aptitude for business management.
Losing the Signal (2015) tells the story of Research in Motion, the company that created the BlackBerry. Beginning with RIM’s time as a minor contender in wireless communication in the mid-1990s, it takes us through its triumph as the most influential player in the wireless communication devices market in the mid-2000s, and reveals why RIM sank as rapidly as it rose.
The key was stealthily leveraging and launching, then asking for forgiveness.
Ich bin begeistert. Ich liebe Bücher aber durch zwei kleine Kinder komme ich einfach nicht zum Lesen. Und ja, viele Bücher haben viel bla bla und die Quintessenz ist eigentlich ein Bruchteil.
Genau dafür ist Blinkist total genial! Es wird auf das Wesentliche reduziert, die Blinks sind gut verständlich, gut zusammengefasst und auch hörbar! Das ist super. 80 Euro für ein ganzes Jahr klingt viel, aber dafür unbegrenzt Zugriff auf 3000 Bücher. Und dieses Wissen und die Zeitersparnis ist unbezahlbar.
Extrem empfehlenswert. Statt sinnlos im Facebook zu scrollen höre ich jetzt täglich zwischen 3-4 "Bücher". Bei manchen wird schnelle klar, dass der Kauf unnötig ist, da schon das wichtigste zusammen gefasst wurde..bei anderen macht es Lust doch das Buch selbständig zu lesen. Wirklich toll
Einer der besten, bequemsten und sinnvollsten Apps die auf ein Handy gehören. Jeden morgen 15-20 Minuten für die eigene Weiterbildung/Entwicklung oder Wissen.
Viele tolle Bücher, auf deren Kernaussagen reduziert- präzise und ansprechend zusammengefasst. Endlich habe ich das Gefühl, Zeit für Bücher zu finden, für die ich sonst keine Zeit habe.
Hol dir mit Blinkist die besten Erkenntnisse aus mehr als 7.000 Sachbüchern und Podcasts. In 15 Minuten lesen oder anhören!
Jetzt kostenlos testen
Blink 3 von 12 - Eine kurze Geschichte der Menschheit
von Yuval Noah Harari
