Name: Launch
Rating: 4.6 (76 reviews)
Author: Jeff Walker

What’s in it for me? Harness the power of the internet to launch your product and business successfully.

Think about it: the power of the internet is awesome. The technology enables you to reach out to billions of people, at little or no cost. Just imagine the implications for starting a business!

However, there’s one drawback: billions of other people can do the same thing. This makes the internet a competitive place, and it can be tricky to make your business rise above the “noise.”

This is where the Product Launch Formula comes in to play. Created by the author and based on his personal experience as an entrepreneur, this formula can make your product or business stand out. It focuses on the period immediately before you share your idea with the world, pre-launch.

It is in this period when you create and build excitement around your upcoming product. How do you do this? These blinks will explain; but if you need even more encouragement to read on, consider this: the author used his formula to make $1 million in just a single hour.

In the following blinks, you’ll also discover:

why a mailing list is the most essential business tool you can own;
why there’s no longer a need for hope-based marketing; and
how scarcity can help your product sell in record time.

The instant communicative power of the internet puts to rest marketing based merely on hope.

You’ve spent years thinking about a fantastic business idea, mulling over its possibilities and dreaming of success. Then, one day, you think: “What the hell, I’ll go for it!”

So, you borrow all the money you can to get your dream business off the ground and you present it to the world. Then you sit back and wait for the money to start rolling in.

The only problem is that no one seems to think your idea is as good as you do.

This is exactly how many new businesses fail: they succumb to what’s known as hope marketing – making a service or product available and simply hoping that it will be popular.

Yet hope is no foundation on which to build a successful enterprise. If you want to succeed, you cannot merely hope that things will work out; rather, you have to control, as much as possible, your chances of succeeding.

Easier said than done, you’re probably thinking. Luckily, our modern world provides us with the perfect tools with which to escape our ill-advised reliance on hope marketing.

The key to building a successful business is to engage with your prospects – your potential customers – and the instant communicative power of the internet can help you accomplish this.

In the past, if you’d wanted to find out what these potential customers thought of your idea for a service or product, you’d have to reach out to them and then wait days, weeks or even months for a reply.

Using email, this can be achieved in minutes.

The power of the internet enables you to discover, in record speed, precisely how attractive your idea is to your prospects. And the sooner you find out which ideas don’t work, the sooner you can discover what does.

Furthermore, with this incredible increase in speed comes a massive reduction in costs: whereas in the relatively recent past, sending an email or publishing a marketing article could cost you a small fortune, today it doesn’t have to cost you a single cent.

Yet this doesn’t mean that using the internet means instant profits. You have to use your available tools wisely, as you’ll see in the following blinks.

Direct people to your products by using mental triggers, such as authority or scarcity.

All this talk about using online technologies to capture new markets might lead you to think that such ideas are thoroughly modern.

Yet this isn’t entirely true. At the heart of an effective launch are many time-tested strategies.

The secret to creating a successful product is to market it using sequences and stories.

Let’s say that you’ve created what you humbly consider to be the greatest product of all time.

But after a brief online search, you encounter an obstacle: although they’re not quite as good as yours, other similar products are already on the market.

The secret to getting a business off the ground is to build a high-quality mailing list.

So, how exactly can you use the internet – and your ability to communicate to billions of potential customers – to make your businesses successful?

Learn how to use the Product Launch Formula! What this formula entails will be explained over the next few blinks, but it begins with “the list.”

The process of launching a successful product starts with a "pre-prelaunch."

Imagine you’re captain of a navy ship in the eighteenth century.

In the distance, you see an unfamiliar vessel. Squinting through the fog, you can’t quite make out whether the ship is a friend or foe. What should you do?

Ensure your product connects with the desires of prospects in the “prelaunch stage.”

So you’ve got your mailing list, and you’ve piqued the interest of your prospects with the pre-prelaunch. Now it’s time to embark on the prelaunch stage.

This is the stage where you make sure that prospects find value in your product. This is accomplished by breaking your prelaunch stage into three separate stages.

A sense of scarcity and time pressure makes prospects eager to buy your product quickly.

After creating all of this excitement and interest in your product, you’re ready to launch.

But before you start, it’s worth repeating a crucial aspect of the prelaunch stage. Toward the end of your third prelaunch content release, you should create a sense of scarcity concerning your offer.

Using a seed launch, you can create a successful business even before you have a product or market.

The formula outlined in the previous blinks isn’t only useful for getting your product out there in the most effective way possible.

It can also be used before you have a list or a market – or even a product to sell!

If you want to maximize the potential of your launches, use the mailing lists of your affiliates.

So you now know that it’s possible to create a successful launch with just a tiny list.

But let’s not get carried away. The reality is that maximizing the power of your launch requires you to access the biggest list you can.

Zusammenfassung von Launch

Launch
in 9 Kernaussagen verstehen

What’s in it for me? Harness the power of the internet to launch your product and business successfully.

The instant communicative power of the internet puts to rest marketing based merely on hope.

Direct people to your products by using mental triggers, such as authority or scarcity.

The secret to creating a successful product is to market it using sequences and stories.

The secret to getting a business off the ground is to build a high-quality mailing list.

The process of launching a successful product starts with a "pre-prelaunch."

Ensure your product connects with the desires of prospects in the “prelaunch stage.”

A sense of scarcity and time pressure makes prospects eager to buy your product quickly.

Using a seed launch, you can create a successful business even before you have a product or market.

If you want to maximize the potential of your launches, use the mailing lists of your affiliates.

Kernaussagen in Launch

Einleitung

The instant communicative power of the internet puts to rest marketing based merely on hope.

Direct people to your products by using mental triggers, such as authority or scarcity.

The secret to creating a successful product is to market it using sequences and stories.

The secret to getting a business off the ground is to build a high-quality mailing list.

The process of launching a successful product starts with a "pre-prelaunch."

Ensure your product connects with the desires of prospects in the “prelaunch stage.”

A sense of scarcity and time pressure makes prospects eager to buy your product quickly.

Using a seed launch, you can create a successful business even before you have a product or market.

If you want to maximize the potential of your launches, use the mailing lists of your affiliates.

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Zusammenfassung von Launch

Launch in 9 Kernaussagen verstehen

What’s in it for me? Harness the power of the internet to launch your product and business successfully.

The instant communicative power of the internet puts to rest marketing based merely on hope.

Direct people to your products by using mental triggers, such as authority or scarcity.

The secret to creating a successful product is to market it using sequences and stories.

The secret to getting a business off the ground is to build a high-quality mailing list.

The process of launching a successful product starts with a "pre-prelaunch."

Ensure your product connects with the desires of prospects in the “prelaunch stage.”

A sense of scarcity and time pressure makes prospects eager to buy your product quickly.

Using a seed launch, you can create a successful business even before you have a product or market.

If you want to maximize the potential of your launches, use the mailing lists of your affiliates.

Kernaussagen in Launch

Einleitung

The instant communicative power of the internet puts to rest marketing based merely on hope.

Direct people to your products by using mental triggers, such as authority or scarcity.

The secret to creating a successful product is to market it using sequences and stories.

The secret to getting a business off the ground is to build a high-quality mailing list.

The process of launching a successful product starts with a "pre-prelaunch."

Ensure your product connects with the desires of prospects in the “prelaunch stage.”

A sense of scarcity and time pressure makes prospects eager to buy your product quickly.

Using a seed launch, you can create a successful business even before you have a product or market.

If you want to maximize the potential of your launches, use the mailing lists of your affiliates.

Worum geht es in Launch?

Bestes Zitat aus Launch

Wer Launch lesen sollte

Über den Autor

Kategorien mit Launch

Ähnlich wie Launch

Leute mochten auch

Entdecke den Blinkist Katalog

Beliebte Titel

Meistgeklickte Kategorien

Beliebte Themen

Angesagte Themen

Ausgewählte Titel

Launch
in 9 Kernaussagen verstehen