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You Are a Badass

How To Stop Doubting Your Greatness and Start Living an Awesome Life

By Jen Sincero
  • Read in 13 minutes
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  • Contains 8 key ideas
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You Are a Badass by Jen Sincero

You Are a Badass (2013) is your guide to living life to the fullest. Sincero provides an analysis of exactly what’s holding you back and provides powerful strategies geared toward breaking bad habits so that you can truly live out your dreams.

Become the badass you always wanted to be.

Key idea 1 of 8

Negative thoughts about yourself are holding you back from being the badass you really are.

If you feel that you’re an undiscovered genius lost in the daily grind of a dead-end job, you need to ask yourself, “What’s holding me back?” Most likely it’s you – or, more specifically, your negative beliefs about yourself.

Here’s the truth: What we believe about ourselves is largely based on the messages with which we’ve been bombarded since we were very young. These messages are lodged in your subconscious mind. Your parents, for instance, might have told you that nobody in the family has ever been good at bringing in the bucks. The more you hear this message, the more likely it becomes that your subconscious – and therefore you – will conclude that you can’t make money.

The result? You’ll shy away from pursuits that could lead to financial success – be it learning about investment strategies or pursuing an MBA – even though you may want to do these things. That’s the power of your subconscious mind.

Take another example. Say you’re longing to find and marry your soul mate, but because you grew up with two parents who were always fighting and hurting each other emotionally, your subconscious mind equates intimacy with pain and suffering. Consequently, you remain unhappily single.

The negative things that you subconsciously believe about yourself and the world keep you trapped in a kind of sleep. Let’s call it the Big Snooze. The Big Snooze is like an overprotective mother who never wants you to leave the house; she wants you to stay with her, safe from the lurking dangers out there in the real world. Now, there’s nothing wrong with her intentions. But they’re entirely based on fear.

Fortunately, you’re more than capable of freeing yourself from the crippling power of the Big Snooze. How? It starts with giving yourself a big loving pat on the back. Let’s examine how this works in the next blink.

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