The Necessary Revolution (2008) sheds light on the environmental and social challenges faced by people living in today’s world. Drawing on stories from real people and real communities, these blinks introduce the mentality we must adopt to fight for sustainability.
We are in dire need of a paradigm shift. Today, that old tune about constant progress for prosperity’s sake is getting old. The financial crisis of 2008 was the final, damning piece of evidence that the neoliberal ideal of unlimited growth via open financial markets is utterly misguided. Our planet and its future is at the true heart of things – and it’s high time we started acting like it.
In 1972, a report called “Limits to Growth,” published at the global-sustainability think tank The Club of Rome, laid out the necessity of acknowledging mankind’s limited resources. Since then, public concern about our unsustainable industries and economy has grown. These days, achieving environmental sustainability is no longer seen as a preferable option – it is a necessary revolution.
The necessary revolution impacts all humans, and must be conducted on an individual, political and economic level. By raising public awareness through word of mouth, and by sharing studies and initiatives on social media, the individual plays the first crucial role in the necessary revolution.
Companies should also get involved in the necessary revolution by shouldering corporate social responsibility. A concept that’s been around since the early 2000s, CSR weaves social causes into the objectives of companies. For instance, major players in the food industry demonstrated CSR by reducing the use of unhealthy ingredients in their products.
Finally, the government must support the necessary revolution by subsidizing sustainable corporate initiatives and by implementing effective laws and policies. The Kyoto protocol, an international contract for sustainability signed in 1992 by nearly all world leaders, is a landmark example of governmental support for a greener future.