Through the enchanting story of an entrepreneur, an artist, and their eccentric billionaire mentor, The 5 AM Club (2018) shows how embracing a revolutionary morning routine can deliver epic results. It explains how you can use the first hour of your day to drive personal growth and get the most out of life.
This is the fictitious tale of a curious group of people: A depressed entrepreneur, in need of revitalization; a frustrated artist, trying to refuel his creativity and develop a legacy; and a billionaire with a string of successes behind him and a desire to pass on the knowledge of how to live an extraordinary life.
The three met at a personal optimization conference addressed by a legendary business guru, the Spellbinder, someone renowned for his ability to weave magic and captivate his audience with the power of his insights. The billionaire approached the entrepreneur and the artist after the Spellbinder’s speech had finished but they didn’t know that he was a billionaire. The billionaire was disguised as a poor man, a habit he had developed to remind himself that money isn’t everything. The only clue to his actual wealth was his expensive watch. The impoverished-looking billionaire told the two that he’d made a fortune thanks to the Spellbinder, who’d taught him that while many people wish that extraordinary things will happen to them, truly elite performers learn that they can make extraordinary things happen themselves.
The entrepreneur and the artist became more and more curious about this mysterious man who talked like he was a guru himself. They listened as the billionaire explained how the Spellbinder – who, in fact, was the billionaire’s personal mentor – had taught him one thing that was more important than anything else.
What was it? That the most reliable way to generate the best results in your personal and professional life is to build a world-beating morning routine. Being a generous man, the billionaire made an incredible offer. If the entrepreneur and artist wanted to come hang with him at his beach house in Mauritius, he would teach them the secrets of a world-class morning routine. All they needed to do was meet the next morning at 5 a.m..
The entrepreneur and the artist were a little skeptical the next morning, but it started to soften when a chauffeur-driven Rolls-Royce collected them and delivered them to a hangar containing a sleek, ivory-colored private jet, which bore the logo: “5AC.”
The entrepreneur asked the chauffeur what the logo meant, and he explained that it stood for “The 5am Club.” And so began their journey toward understanding a revolutionary morning routine and a whole new outlook on life with the potential to transform everything for the better.