In Talk like TED (2014), you’ll learn about presentation strategies used by the world’s most influential public speakers. Author Carmine Gallo analyzed more than 500 TED talks to identify common features that make these talks so influential and appealing.
In 1915, Dale Carnegie wrote the world’s first self-help book, The Art of Public Speaking. In this work, Carnegie explained how people could get their point across in the most memorable and engaging way.
This suggests that even 100 years ago, people had to find a way to distinguish themselves from the crowd to succeed. And if this were true a century ago, it is especially so today.
In our globalized world, competition is tough. To make your idea stand out, you have to learn how to sell yourself.
The author Daniel Pink is well aware of this, claiming in his book To Sell is Human that today we’re all in sales, whether or not we want to be.
But where can you learn how to best sell yourself? What’s the contemporary world’s equivalent of The Art of Public Speaking?
The TED talk.
TED (Technology, Entertainment, Design) is a popular conference for leading thinkers and inventors to present their ideas. Each presentation, all of them freely available to watch online, is a model example of effective selling skills.
Started in 1984 as a one-off event, TED’s popularity grew rapidly. Today, TED has a global presence. In fact, every single day, five TEDx events (an international franchise of the original event) take place in more than 130 countries.
Because TED talks feature some of the brightest and most successful people in the world, they’re a valuable resource for anyone wanting to become a better public speaker. With that in mind, the author analyzed over 500 TED talks and was able to identify many of their common features.
But what are these commonalities? What are the skills that TED presenters use to get their message across? The upcoming blinks present the most important tools used by the best sales people from all over the world.