Start with Why gets to the bottom of why certain people and businesses are far more innovative and successful than others – even in situations where everyone has access to the same technology, people and resources. The book shows you how to create a business that inspires customers and has satisfied employees.
Wouldn’t you like to call a job you love your own?
Although just about anyone would answer “yes” to this question, in reality most people don’t even entertain the possibility of loving their work. They figure it’s a waste of time to try to find their dream job – the one project that would change everything.
But is it really impossible? Can’t we all find some task that fulfills us?
Yes, we can. But only by looking for something that excites us, something we believe in. In short, we need a WHY – a goal or purpose that gives our lives a deeper meaning and makes everything else secondary.
Simon Sinek, the author of this book, is a good example. Although he was leading a successful career in advertising, he only began to feel fulfilled by his work when he discovered his own WHY. And he launched his own business with the aim of leading a movement to inspire everyone to find their own WHY.
Essentially, his goal is to inspire others to pursue what excites them – which, in turn, inspires others to do the same. The underlying idea is that we can all find our WHY without any special resources or a whole lot of luck: all we need to do is stick to a few easily applicable principles that anyone can learn.
By applying these principles, anyone can create businesses and organizations where all the employees have a WHY – which, little by little, will help us change the world. And it all begins with the individual WHY that exists inside each and every one of us.