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Sonic Boom

How Sound Transforms the Way We Think, Feel and Buy

By Joel Beckerman with Tyler Gray
9-minute read
Audio available
Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy by Joel Beckerman with Tyler Gray

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

This is a Blinkist staff pick

“Sonic Boom is an eye/ear opener. It describes how sound and music trigger memories and affect your emotions. It not only provides interesting insights about how businesses make use of it but also how you can use sound for yourself to boost productivity and make your life more enjoyable. Listen closely!”

– Stefanie, Head of Customer Operations at Blinkist

  • Musicians interested in how sound affects a person’s emotions
  • Marketing executives looking to take company branding to the next level
  • Business owners curious about how to use music to motivate others

Joel Beckerman is an award-winning composer, television producer and founder of Man Made Music, a company specializing in sonic branding.

Tyler Gray is an editorial director for Edelman in New York.

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