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So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love

By Cal Newport
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So Good They Can't Ignore You by Cal Newport

How can you find a job that you are good at and enjoy? This book advocates the "craftsman mind-set" of patiently developing skills instead of the typical "follow-your-passion" advice, and offers practical solutions to acquiring and maintaining job satisfaction.

Key idea 1 of 9

What's in it for me?

Probably, at one point or another, someone, somewhere has told you that the secret to success and happiness is to “follow your passion.” This is the slogan of countless self-help gurus sporting fake tans around the world. But is the advice good? If so, why did Steve Jobs build one of the most successful companies in the world when his passion was to become a Zen master?

So Good They Can’t Ignore You (2012) does away with the “passion trap” and instead looks at more realistic and practical ways to succeed in and be satisfied with your career. You will learn how to develop the rare and valuable skills that great jobs require. You will also learn how to parlay those skills into control and autonomy in your work – a "must" for job satisfaction. You will also discover how you can find your own mission: an inspiring goal to strive for professionally.

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